Produced bi-annually in London, Viper Mag focuses on the cultural elements surrounding Hip Hop, profiling and photo-shooting starring emerging and iconic talent. Previous cover stars have included Mr Eazi, Darq E Freaker, Kali Uchis, Schoolboy Q, DeJ Loaf, Earl Sweatshirt, Vince Staples, Novelist, 21 Savage and Trippie Redd. In their new podcast, Viper's Nest, they chop it up about the latest Hip Hop news and hot topics.

Non-commercial hip hop created outside mainstream culture or consciousness, often focusing on socio-economic or political subjects.

Underground Rap

A more experimental take on rap, often characterised by genre-blending, unique production and alternative arrangements.

Alt. Rap

An early 2000s offshoot of hip hop distinguished by faster tempos, choppy hi-hats and heavy 808 rhythms.

Up-tempo hip hop with choppy hi-hats and 808s

Trap

A sound, a style and a cultural movement, born in NYC and built on the pillars of compelling beats, creative wordplay and social commentary. Hip hop's influence is everywhere.

Movement built on beats, rhymes and social commentary

Hip Hop

One of the most popular and diverse forms of hip hop in the world today, rap emphasises wordplay and lyrical flow, as well as the unique persona of the rapper themself.

Hip hop with an emphasis on lyrical delivery

Viper's Nest

Join the Viper Mag team as they discuss cancel culture following Daniel Caesar's defence of YesJulz.

Viper's Nest

Viper's Nest

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Viper's Nest

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